Ongoing Service

Ongoing Advisory

Fractional video leadership on a retainer basis — for organizations that want continued strategic guidance on workflow, team, vendors, and capital investment without the cost of a full-time video strategy hire.

The Foundation

Strategy Is Not a One-Time Event.

A workflow design engagement gives you a roadmap. But organizations change — budgets shift, team members turn over, vendor relationships evolve, and new technology creates new decisions. Without ongoing strategic guidance, even a well-designed workflow drifts back toward chaos.

The Ongoing Advisory retainer gives you a trusted video strategy partner who knows your operation, tracks your progress, and helps you make better decisions on a consistent cadence — without the overhead of a full-time hire.

Think of it as having a fractional VP of Video Production in your corner — available when you need strategic input, not billing by the hour for every question.

What Advisory Clients Typically Work On

Executing a workflow design roadmap over 6–12 months

Evaluating and onboarding new production vendors

Making the case for a new in-house hire or technology investment

Navigating a team restructure or budget reduction

Benchmarking content output against industry standards

Preparing for a major production initiative (event, campaign, rebrand)

What's Included

Consistent, Structured Strategic Support

Monthly or Quarterly Strategy Sessions

A structured working session — not a check-in call — focused on your most pressing video production challenge for that period. We come prepared with a specific agenda, relevant benchmarks, and concrete recommendations. You leave with clear next actions.

Annual Workflow Audit

Once per year, we conduct a full review of your video operation: content volume, team structure, vendor relationships, tooling, and budget allocation. We compare against the prior year and against industry benchmarks to identify where you have improved and where new gaps have emerged.

Staff Capability Reviews

We assess the skills, bandwidth, and development trajectory of your in-house video staff — and help you identify where to invest in training, where to hire, and where to restructure responsibilities to better match capacity to demand.

Capital Investment Guidance

When you are evaluating a new camera system, editing suite, MAM platform, or studio build-out, we provide an independent assessment of the investment — including total cost of ownership, operational readiness requirements, and whether the timing is right for your organization.

Vendor & Agency Evaluations

We review your existing vendor relationships on a regular cadence — assessing quality, cost, responsiveness, and strategic fit. When it is time to add, replace, or renegotiate a vendor relationship, we help you run a structured evaluation process.

On-Call Strategic Support

Between scheduled sessions, retainer clients have access to async support for time-sensitive decisions — a vendor proposal that needs a second opinion, a budget request that needs a rationale, or a production problem that needs a fast answer.

Who This Is For

This Engagement Is Designed For:

VP of Marketing · Director of Content

The Leader Who Completed a Workflow Design

You have a roadmap from the initial engagement. Now you need a trusted partner to help you execute it, hold the team accountable, and adapt the plan as your organization evolves.

Director of Communications · Head of Content

The Team Leader Without a Video Expert on Staff

Your team produces video, but no one on it has deep expertise in production strategy, vendor management, or workflow design. You need fractional access to that expertise without the cost of a full-time hire.

CMO · VP of Communications

The Executive Who Wants a Trusted Advisor

You make significant video-related decisions — budgets, hires, vendor contracts, technology investments — and you want an independent expert in your corner who has no stake in the outcome other than getting it right.

Investment

Retainer Options

All retainer engagements begin with a free Discovery Call. Pricing is discussed based on your organization's size and specific needs.

Quarterly

4 sessions/year

Quarterly strategy session (90 min)

Annual workflow audit

Email support between sessions

Access to all DVC frameworks and templates

Best for stable teams with periodic strategic needs

Book a Discovery Call
Most Popular

Monthly

12 sessions/year

Monthly strategy session (60 min)

Annual workflow audit

Staff capability review (annual)

Vendor evaluation support

On-call async support

Capital investment guidance

Best for teams actively building or restructuring

Book a Discovery Call