Denver Video Production

Renee Herlocker 3

Renee Herlocker 2

We’ve had a few fun green screen shoots this week. The first was for Quality Mitsubishi and the second was for Fatburger. Surprisingly the concepts for these shoots were both from males. Dan and I didn’t have any problems with that. I will say it was a true pleasure working with these girls and especially with Renee Herlocker. I’ve shot her before and everytime I do, I always leave feeling blessed to be able to work with such a beautiful and talented individual. Here are a few stills from the projects. Enjoy.

Renee Herlocker1

Renee Herlocker 7

Creating a cool 30-second video can earn you more than net cred. Tuition Tales is a new contest is offering 10k in college tuition to whomever can explain why they are the most worthy winner. Contest host Upromise, a web-based company offering spending rewards and low-cost savings plans, will be accepting applications until May 5, 2009. Other available prizes are $250 gift card to Bed, Bath & Beyond and a $250 Bank of America® Visa® gift card so you can trick out your dorm room.

Take it from an expert—Unleaded Productions, a member of the Unleaded Group with Unleaded Software and Blonde Productions Group.

Avoid any clichés and appear smart, different and excited for what’s to come. Have fun with the video. If you need help writing or generating ideas for your video, Unleaded Productions can help you design your personal commercial. If you really want to grab attention, come in and use our green screen. Filming in front of a green screen that is considered to be the farthest color away from your skin tone, makes it easy to cut out the background and set yourself against any background you would like. You could be broadcasting from Egypt, the Moon, the White House or in your future career field. Thinking outside the restraints of where you can travel is sure to raise a few eyebrows and maybe even $10,000.

Call 720-221-7126 to set an appointment to make your entry video.

Here’s the final Product

Dan and I did a shoot on Friday for a new years eve party. The party is at the Jet Hotel in Denver and is based on the James Bond theme.

The event coordinator for the party is Kevin Joseph of Event Savant and he brought in Alex Taylor and Erica Golding for the shoot. Kevin managed to show up 30 minutes late, but when you walk in with these two, there’s not a whole lot of complaining you can do. Dan did a good job coriagraphing the dancing because he’s such a good dancer himself, while I was the DJ to keep the party alive.

I’ll be sure to post the final product once I’m done chroma keying it and adding the desired effects. Standby.

Dan and I got back in the studio the other day for a casting call for Denver Green Screen. There has been an ongoing demand for green screen shooting for the web, whether it be for their own personal websites, or just some youtube videos. We decided to have a casting call for models and actors that have on screen experience. We had a great turnout, including some Broncos Cheerleaders, which made my job envious for the first time. The theory behind the casting call is to eliminate the talent search. We now have a pool of very skilled and professional actors and models that we like to work with and the client can choose from. We’re a 1-stop firm. We have professional writing, shooting, talent, and web implementation all under 1 roof.

Dan Wiring up Sara Lockhart

Renee Herlocker could not have been better

Typical fixture at every shoot

Dan like gear.

Possibilities are limitless for this seamless green screen process. This is how easy the post production process is.

Start in our studio

Chroma Key out the figure

Clean up the edges

and then place in a background movie or still

Simple as that. Any Questions?

We’re leaving the 14′ Green Screen up for the Month of October for a few shoots. If you’re hesitant to shoot because of cost or lack of experience, then you need to call me. The shoot is surprisingly inexpensive and the shooting process couldn’t be any easier. Dan and I can setup a teleprompter so that you can read your script. No memorization required. We also pride ourselves on making you comfortable. If you need a beer to get you going, we’ll all head over to the Walnut room and grab one before the shoot. If you just need some down time, then there’s a lounge and music and the studio. Call me if you have any questions.

Borderless Video from Unleaded

The end product of the October 1st green screen shoot is now live. This is a good example of integrated seamless web video. The client was looking for more website/user interaction and this is what came to life. Another term for this technique is ‘Borderless Video’ or ‘Borderless Web Video’ rightfully named due to the lack of a video screen or borders that a typical video is embedded within. This can be an effective tool for getting information to the client in a cost effective way. I have also done these shoots for PowerPoint presentations. Some people don’t speak as well in public as they do in front of a camera, so this is a great technique to give a presentation without getting nervous in front of potential investors/clients. Click Play and your preseantion is given for you.

Here’s a link to the final product: Borderless Video

Create an Effective Corporate Marketing Video for Your Small to Medium-Sized Company

A leader in the industry, Unleaded Media, continually sets the standard when it comes to corporate video production. Putting all of our creative talent and efforts to work for each client, we are able to produce corporate marketing videos for both small and medium-sized companies located throughout all of Colorado. Our skilled staff members immerse themselves in each project, taking time to understand a company’s goals, objectives and what makes them tick. After getting a thorough grasp of a company and its environment, we are able to create an engaging corporate marketing video that truly captures the essence of the company while still accomplishing their goals.

At Unleaded Media, we’ve established a strong reputation in marketing video production with our reputation for technical and creative excellence. We’ve worked with a variety of companies and we know how to adjust our corporate video production to reflect the taste and style of each organization. Our team keeps your company’s budget in mind, while still producing top-quality, effective videos that impact audiences in a positive way.

The most important thing in Green Screen/Chroma Keying is lighting the subject and backdrop.  A professor told me in grad school that the best lighting for green screen was outside on a cloudy day. Next time it’s an overcast day, take a look at the ground and notice that there’s no shadow. This is because the clouds bounce the light all around in every direction and therefore cancel any concentrated focal points  which create shadows. That’s the objective in lighting a green screen set. Even lighting from from all directions to cancel out shadows.

Once your subject is well lit, it’s time to shoot. I shoot in HD for all green screen shoots because it gives me a larger range of colors and more pixels/data to work with. Standard NTSC will work, but if you have the ability to shoot at 1080, I would recommend it. Another tip, if your tripod has that gear, is to flip your camera on it’s side to utilize the 16:9 ratio. Fill the subject on the 16 side, instead of the 9. More data means more to work with and thus more options in post.

If you’re subject is well lit, mic’d, then shoot away. Given the well lit footage, post is simple to key out the green in FCP. Kenstone has some good articles (oldies but goodies) if you’re unfamiliar with the process.

Now that the green is pulled from the footage, you can simply lay a backdrop behind the subject layer.

I tend to spend a lot of time in photoshop during post-production creating png layers to import into final cut. Final Cut provides limitless options when paired with Photoshop. This marriage is what makes this technology so much fun.